Privacy Policy

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Responsible Entity in the Sense of the Law P.S. Cooperation GmbH Ravensberger Str. 47B 33602 Bielefeld Telefon: +49 521 967 6639-0 E-Mail: [email protected]

1. General Information on Data Processing

Every time a user or automated system accesses our website, a series of general data and information is collected. This general data and information is stored in the log files of the web server. The data that can be collected includes the browser types and versions used, the operating system used by the accessing system, the website from which an accessing system reaches our website (so-called referrer), the sub-webpages that are accessed on our website by an accessing system, the date and time of an access to the website, an Internet Protocol address (IP address), the Internet service provider of the accessing system, and other similar data and information that serves to avert danger in the event of attacks on our information technology systems.

When using this general data and information, no conclusions are drawn about the data subject. Rather, this information is needed to correctly deliver the content of our website, to optimize the content of the website and the advertising for it, to ensure the long-term functionality of our information technology systems and the technology of our website, and to provide law enforcement authorities with the information necessary for prosecution in the event of a cyber attack. Therefore, this anonymously collected data and information is evaluated statistically on the one hand and, on the other hand, with the aim of increasing data protection and data security in the company, ultimately to ensure an optimal level of protection for the personal data processed by us. The anonymous data of the server log files are stored separately from all personal data provided by a data subject.

1.1 Scope of Personal Data Processing

We fundamentally collect and use personal data of our users only insofar as this is necessary to provide a functional website as well as our content and services. The collection and use of our users' personal data regularly only takes place after the user's consent. An exception applies in cases where prior consent cannot be obtained for factual reasons and the processing of the data is permitted by legal provisions.

1.2 Legal Basis for Personal Data Processing

Insofar as we obtain the consent of the data subject for processing operations of personal data, Article 6 (1) (a) of the EU General Data Protection Regulation (GDPR) serves as the legal basis for the processing of personal data. For the processing of personal data necessary for the performance of a contract to which the data subject is a party, Article 6 (1) (b) GDPR serves as the legal basis. This also applies to processing operations that are necessary for carrying out pre-contractual measures. Insofar as the processing of personal data is necessary for compliance with a legal obligation to which our company is subject, Article 6 (1) (c) GDPR serves as the legal basis. If processing is necessary for the purposes of the legitimate interests pursued by our company or by a third party, and the interests, fundamental rights and freedoms of the data subject do not override those interests, then Article 6 (1) (f) GDPR serves as the legal basis for processing.

1.3 Data Deletion and Storage Duration

The personal data of the data subject will be deleted or blocked as soon as the purpose of storage ceases to apply. Storage may also occur if this has been provided for by the European or national legislator in Union regulations, laws, or other provisions to which the controller is subject. Data will also be blocked or deleted when a storage period prescribed by the aforementioned norms expires, unless there is a need for further storage of the data for the conclusion or fulfillment of a contract.

2. Provision of the Website and Creation of Log Files

2.1 Description and Scope of Data Processing

Each time our website is accessed, our system automatically collects data and information from the computer system of the accessing computer. THE FOLLOWING DATA IS COLLECTED HERE:

Information about the browser type and version used
The user's operating system
The user's Internet service provider
The user's IP address
Date and time of access
Websites from which the user's system accesses our website
Websites accessed by the user's system via our website

The log files contain IP addresses or other data that allow an assignment to a user. This could be the case, for example, if the link to the website from which the user accesses the website, or the link to the website to which the user switches, contains personal data. The data is also stored in the log files of our system. This data is not stored together with other personal data of the user.

2.2 Legal Basis for Data Processing

The legal basis for the temporary storage of data and log files is Article 6 (1) (f) GDPR.

2.3 Purpose of Data Processing

The temporary storage of the IP address by the system is necessary to enable the delivery of the website to the user's computer. For this purpose, the user's IP address must remain stored for the duration of the session. The storage in log files takes place to ensure the functionality of the website. In addition, the data serves to optimize the website and to ensure the security of our information technology systems. An evaluation of the data for marketing purposes does not take place in this context. These purposes also constitute our legitimate interest in data processing according to Article 6 (1) (f) GDPR.

2.4 Duration of Storage

The data will be deleted as soon as it is no longer required for the purpose for which it was collected. In the case of data collected for the provision of the website, this is the case when the respective session has ended. In the case of data stored in log files, this is the case after seven days at the latest. Storage beyond this period is possible. In this case, the IP addresses of the users are deleted or anonymized so that an assignment of the accessing client is no longer possible.

2.5 Objection and Deletion Possibility

The collection of data for the provision of the website and the storage of data in log files is absolutely necessary for the operation of the website. Consequently, there is no possibility for the user to object.

3. Use of Cookies

These websites use cookies. Cookies are text files that are stored and placed on a computer system via an internet browser. Numerous websites and servers use cookies. Many cookies contain a so-called cookie ID. A cookie ID is a unique identifier of the cookie. It consists of a string of characters through which websites and servers can be assigned to the specific internet browser in which the cookie was stored. This enables the visited websites and servers to distinguish the individual browser of the data subject from other internet browsers that contain other cookies. A specific internet browser can be recognized and identified via the unique cookie ID. By using cookies, users of this website can be provided with more user-friendly services that would not be possible without the cookie setting. By means of a cookie, the information and offers on our website can be optimized in the user's interest. Cookies allow us, as already mentioned, to recognize the users of our website. The purpose of this recognition is to make it easier for users to use our website. For example, the user of a website that uses cookies does not have to re-enter their access data each time they visit the website, because this is handled by the website and the cookie stored on the user's computer system. Another example is the cookie of a shopping cart in the online shop. The online shop remembers the items that a customer has placed in the virtual shopping cart via a cookie. The data subject can prevent the setting of cookies by our website at any time by means of a corresponding setting of the internet browser used and thus permanently object to the setting of cookies. Furthermore, cookies that have already been set can be deleted at any time via an internet browser or other software programs. This is possible in all common internet browsers. If the data subject deactivates the setting of cookies in the internet browser used, not all functions of our website may be fully usable.

3.1 Description and Scope of Data Processing

Our website uses cookies. Cookies are text files that are stored in the internet browser or by the internet browser on the user's computer system. If a user accesses a website, a cookie can be stored on the user's operating system. This cookie contains a characteristic string of characters that enables a unique identification of the browser when the website is accessed again. We use cookies to make our website more user-friendly. Some elements of our website require that the accessing browser can be identified even after a page change. THE FOLLOWING DATA IS STORED AND TRANSMITTED IN THE COOKIES:

Language settings
Log-in information

In addition, we use cookies on our website that enable an analysis of the users' surfing behavior. THE FOLLOWING DATA CAN BE TRANSMITTED IN THIS WAY:

Entered search terms
Frequency of page views
Use of website functions

The user data collected in this way is pseudonymized by technical precautions. Therefore, an assignment of the data to the accessing user is no longer possible. The data is not stored together with other personal data of the users. When accessing our website, users are informed about the use of cookies for analysis purposes by an info banner and are referred to this privacy policy. When accessing our website, the user is informed about the use of cookies for analysis purposes and their consent to the processing of the personal data used in this context is obtained. In this context, a reference to this privacy policy is also made.

### 3.2 Legal Basis for Data Processing

The legal basis for the processing of personal data using technically necessary cookies is Article 6 (1) (f) GDPR. The legal basis for the processing of personal data using cookies for analysis purposes, if the user has given consent, is Article 6 (1) (a) GDPR.

3.3 Purpose of Data Processing

The purpose of using technically necessary cookies is to simplify the use of websites for users. Some functions of our website cannot be offered without the use of cookies. For these, it is necessary that the browser is recognized even after a page change. WE NEED COOKIES FOR THE FOLLOWING APPLICATIONS:

Adoption of language settings
Remembering search terms

The user data collected through technically necessary cookies is not used to create user profiles. The use of analysis cookies serves to improve the quality of our website and its content. Through the analysis cookies, we learn how the website is used and can thus constantly optimize our offer. These purposes also constitute our legitimate interest in the processing of personal data according to Article 6 (1) (f) GDPR.

3.4 Duration of Storage, Objection and Deletion Possibility

Cookies are stored on the user's computer and transmitted from there to our site. Therefore, as a user, you have full control over the use of cookies. By changing the settings in your internet browser, you can deactivate or restrict the transmission of cookies. Already stored cookies can be deleted at any time. This can also be done automatically. If cookies are deactivated for our website, not all functions of the website may be fully usable.

4. Newsletter

4.1 Description and Scope of Data Processing

The newsletter is sent based on the user's registration on the website. On our website, it is possible to subscribe to a free newsletter. When registering for the newsletter, the data entered in the input mask is transmitted to us. AT A MINIMUM, REGISTRATION INVOLVES THE USER'S EMAIL ADDRESS, BUT FURTHER VOLUNTARY INFORMATION CAN BE PROVIDED FOR PERSONALIZATION:

Name
Phone number
Concern
Company

IN ADDITION, THE FOLLOWING DATA IS COLLECTED DURING REGISTRATION:

IP address of the accessing computer
Date and time of registration

For the processing of the data, your consent is obtained during the registration process and reference is made to this privacy policy. The newsletter is sent due to the sale of goods or services. If you purchase goods or services on our website and provide your email address in the process, this may subsequently be used by us for sending a newsletter. In such a case, the newsletter will exclusively send direct advertising for our own similar goods or services. In connection with data processing for the sending of newsletters, no data is passed on to third parties. The data is used exclusively for sending the newsletter.

4.2 Legal Basis for Data Processing

The newsletter is sent based on the user's registration on the website. The legal basis for the processing of data after registration for the newsletter by the user, if consent is given by the user, is Article 6 (1) (a) GDPR. The legal basis for sending the newsletter as a result of the sale of goods or services is Section 7 (3) UWG (German Unfair Competition Act) in conjunction with Article 6 (1) (f) GDPR.

4.3 Purpose of Data Processing

The collection of the user's email address serves to deliver the newsletter. The collection of other personal data within the scope of the registration process serves to prevent misuse of the services or the email address used.

4.4 Duration of Storage

The data will be deleted as soon as it is no longer required for the purpose for which it was collected. The user's email address will therefore be stored as long as the newsletter subscription is active. Other personal data collected during the registration process will generally be deleted after a period of seven days.

4.5 Objection and Deletion Possibility

The subscription to the newsletter can be cancelled by the affected user at any time. For this purpose, a corresponding link can be found in every newsletter. This also enables a withdrawal of the consent to the storage of the personal data collected during the registration process.

5. Contact Form and Email Contact

5.1 Description and Scope of Data Processing

A contact form is available on our website, which can be used for electronic contact. If a user takes advantage of this option, the data entered in the input mask is transmitted to us and stored. THIS DATA INCLUDES:

* Email address

Name
Phone number
Concern
Company

AT THE TIME THE MESSAGE IS SENT, THE FOLLOWING DATA IS ALSO STORED:

The user's IP address
Date and time of registration

For the processing of the data, your consent is obtained during the sending process and reference is made to this privacy policy. Alternatively, contact can be made via the provided email address. In this case, the user's personal data transmitted with the email will be stored. By submitting via a contact form, the data is transferred to Mailchimp (The Rocket Science Group, LLC) and HubSpot. The data will be used for processing the conversation and, depending on the request of the inquirer, for further marketing activities. The email service provider is used on the basis of our legitimate interests pursuant to Art. 6 (1) lit. f GDPR and a data processing agreement pursuant to Art. 28 (3) sentence 1 GDPR.

5.2 Legal Basis for Data Processing

The legal basis for the processing of data, if the user has given consent, is Article 6 (1) (a) GDPR. The legal basis for the processing of data transmitted in the course of sending an email is Article 6 (1) (f) GDPR. If the email contact aims at the conclusion of a contract, the additional legal basis for processing is Article 6 (1) (b) GDPR.

5.3 Purpose of Data Processing

The processing of personal data from the input mask serves solely to process the contact. In the case of contact by email, this also constitutes the necessary legitimate interest in processing the data. Other personal data processed during the sending process serve to prevent misuse of the contact form and to ensure the security of our information technology systems.

5.4 Duration of Storage

The data will be deleted as soon as it is no longer required for the purpose for which it was collected. For the personal data from the input mask of the contact form and those sent by email, this is the case when the respective conversation with the user has ended. The conversation is ended when it can be inferred from the circumstances that the matter concerned has been conclusively clarified. The additional personal data collected during the sending process will be deleted after a period of seven days at the latest.

5.5 Objection and Deletion Possibility

The user has the possibility to withdraw their consent to the processing of personal data at any time. If the user contacts us by email, they can object to the storage of their personal data at any time. In such a case, the conversation cannot be continued. All personal data stored in the course of contact will be deleted in this case.

6. Rights of the Data Subject

If your personal data is processed, you are a "data subject" within the meaning of the GDPR, and you have the following rights against us as the controller. You can exercise your rights by contacting our data protection officer or the service center staff, stating your request.

6.1 Right of Access

Every data subject affected by the processing of personal data has the right to obtain free information from the controller about the personal data stored about them and a copy of this data at any time. You can request confirmation from the controller as to whether personal data concerning you is being processed by us.

6.2 Right to Rectification

Every data subject affected by the processing of personal data has the right to demand the immediate rectification of inaccurate personal data concerning them. Furthermore, the data subject has the right to demand the completion of incomplete personal data – also by means of a supplementary declaration – taking into account the purposes of the processing.

6.3 Right to Restriction of Processing

Every data subject affected by the processing of personal data has the right to demand the restriction of processing from the controller if one of the conditions provided for by the legislator in Article 18 (1) GDPR is met.

6.4 Right to Erasure

Every data subject affected by the processing of personal data has the right to demand from the controller that the personal data concerning them be deleted without undue delay, provided that one of the reasons mentioned in Article 17 (1) GDPR applies.

6.5 Right to Data Portability

Every data subject affected by the processing of personal data has the right to receive the personal data concerning them, which they have provided to a controller, in a structured, commonly used and machine-readable format. They also have the right to transmit this data to another controller without hindrance from the controller to whom the personal data was provided, provided that the processing is based on consent pursuant to Article 6 (1) (a) GDPR or Article 9 (2) (a) GDPR or on a contract pursuant to Article 6 (1) (b) GDPR and the processing is carried out by automated means.

6.6 Right to Object

Every data subject affected by the processing of personal data has the right to object, on grounds relating to their particular situation, at any time to processing of personal data concerning them which is based on Article 6 (1) (e) or (f) GDPR. This also applies to profiling based on these provisions. The company will no longer process the personal data in the event of an objection, unless we can demonstrate compelling legitimate grounds for the processing that override the interests, rights and freedoms of the data subject, or the processing serves the assertion, exercise or defense of legal claims. If the company processes personal data for direct marketing purposes, the data subject has the right to object at any time to the processing of personal data concerning them for such marketing. This also applies to profiling insofar as it is related to such direct marketing. If the data subject objects to processing for direct marketing purposes, the personal data will no longer be processed for these purposes.

6.7 Right to Withdraw Data Protection Consent Declaration

Every data subject affected by the processing of personal data has the right to withdraw consent to the processing of personal data at any time. You have the right to withdraw your data protection consent declaration at any time. The withdrawal of consent does not affect the lawfulness of processing based on consent before its withdrawal.

6.8 Right to Lodge a Complaint with a Supervisory Authority

Without prejudice to any other administrative or judicial remedy, you have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your habitual residence, your place of work or the place of the alleged infringement, if you consider that the processing of personal data relating to you infringes the GDPR.

7. Data Protection Provisions on the Use of HubSpot

We use HubSpot for our online marketing and sales activities. THE PURPOSE OF OUR USE OF HUBSPOT IS, AMONG OTHERS:

Email marketing (newsletters as well as automated mailings, e.g., for providing downloads)
Contact management (CRM)
Reporting (traffic sources, accesses, etc.)
Landing pages and contact forms

This information as well as the content of our website is stored on servers of our software partner HubSpot. We use this information to get in touch with visitors to our website. The information collected by us is subject to this privacy policy. We use all collected information exclusively to optimize our marketing and sales measures. HubSpot is a software company from the USA with a branch in Germany. Contact: HubSpot, Unter den Linden 26, 10117 Berlin, Phone: +49 30 56796549 Upon instruction by email to [email protected], your HubSpot entry will be completely deleted. HubSpot is subject to TRUSTe's Privacy Seal and the "U.S. – Swiss Safe Harbor" Framework. Furthermore, the data processing agreement with HubSpot, which can be accessed here (please insert this link at this point: https://legal.hubspot.com/de/dpa), contains the standard contractual clauses according to Art. 46 para. 2 c GDPR. Link to HubSpot Data Processing Agreement (DPA) HubSpot's Privacy Policy Information from HubSpot regarding EU data protection regulations can be found here. More information about the cookies used by HubSpot can be found here.

8. Data Protection Provisions on the Use and Application of Google Analytics (with anonymization function)

The controller has integrated the Google Analytics component (with anonymization function) on this website. Google Analytics is a web analysis service. Web analysis is the collection, gathering, and evaluation of data about the behavior of visitors to websites. A web analysis service collects, among other things, data about which website a data subject came from to a website (so-called referrer), which subpages of the website were accessed or how often and for what duration a subpage was viewed. Web analysis is predominantly used to optimize a website and for cost-benefit analysis of internet advertising. The operating company of the Google Analytics component is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA. The controller uses the addition "_gat._anonymizeIp" for web analysis via Google Analytics. By means of this addition, the IP address of the data subject's internet connection is shortened and anonymized by Google if access to our websites takes place from a member state of the European Union or from another signatory state to the Agreement on the European Economic Area. The purpose of the Google Analytics component is to analyze the flow of visitors to our website. Google uses the data and information obtained, among other things, to evaluate the use of our website, to compile online reports for us that show the activities on our websites, and to provide other services associated with the use of our website. Google Analytics sets a cookie on the information technology system of the data subject. What cookies are has already been explained above. By setting the cookie, Google is enabled to analyze the use of our website. With each call of one of the individual pages of this website, which is operated by the controller and on which a Google Analytics component has been integrated, the internet browser on the information technology system of the data subject is automatically prompted by the respective Google Analytics component to transmit data to Google for the purpose of online analysis. As part of this technical process, Google gains knowledge of personal data, such as the IP address of the data subject, which Google uses, among other things, to track the origin of visitors and clicks and subsequently to enable commission statements. By means of the cookie, personal information, such as the access time, the location from which access originated, and the frequency of visits to our website by the data subject, is stored. With each visit to our websites, this personal data, including the IP address of the data subject's internet connection, is transmitted to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may pass on this personal data collected through the technical process to third parties. The data subject can prevent the setting of cookies by our website, as already described above, at any time by means of a corresponding setting of the internet browser used and thus permanently object to the setting of cookies. Such a setting of the internet browser used would also prevent Google from setting a cookie on the information technology system of the data subject. In addition, a cookie already set by Google Analytics can be deleted at any time via the internet browser or other software programs. Furthermore, the data subject has the possibility to object to and prevent the collection of data generated by Google Analytics related to the use of this website as well as the processing of this data by Google. To do this, the data subject must download and install a browser add-on under the link https://tools.google.com/dlpage/gaoptout. This browser add-on tells Google Analytics via JavaScript that no data and information about website visits may be transmitted to Google Analytics. The installation of the browser add-on is considered an objection by Google. If the data subject's information technology system is later deleted, formatted, or reinstalled, the data subject must re-install the browser add-on to deactivate Google Analytics. If the browser add-on is uninstalled or deactivated by the data subject or another person attributable to their sphere of influence, it is possible to reinstall or reactivate the browser add-on. Further information and the applicable data protection provisions of Google can be accessed under https://www.google.de/intl/de/policies/privacy/ and under http://www.google.com/analytics/terms/de.html. Google Analytics is explained in more detail under this link https://www.google.com/intl/de_de/analytics/.

9. Data Protection Provisions on the Use and Application of Google AdWords

The controller has integrated Google AdWords on this website. Google AdWords is an internet advertising service that allows advertisers to place ads both in Google's search engine results and in the Google advertising network. Google AdWords enables an advertiser to define specific keywords in advance, by means of which an advertisement is displayed in Google's search engine results exclusively when the user retrieves a keyword-relevant search result with the search engine. In the Google advertising network, the ads are distributed on thematically relevant websites by means of an automatic algorithm and in consideration of the previously defined keywords.

The operating company of the Google AdWords services is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

The purpose of Google AdWords is to promote our website by displaying interest-relevant advertising on third-party websites and in the search engine results of Google, and to display third-party advertising on our website.

If a data subject reaches our website via a Google ad, Google places a so-called conversion cookie on the data subject's information technology system. What cookies are has already been explained above. A conversion cookie loses its validity after thirty days and does not serve to identify the data subject. The conversion cookie, if it has not yet expired, is used to track whether certain sub-pages, such as the shopping cart of an online shop system, have been accessed on our website. Through the conversion cookie, both we and Google can track whether a data subject who reached our website via an AdWords ad generated revenue, i.e., completed or abandoned a purchase.

The data and information collected through the use of the conversion cookie are used by Google to create visit statistics for our website. We, in turn, use these visit statistics to determine the total number of users who were referred to us via AdWords ads, i.e., to determine the success or failure of the respective AdWords ad and to optimize our AdWords ads for the future. Neither our company nor other advertising clients of Google AdWords receive information from Google by which the data subject could be identified.

Personal information, such as the websites visited by the data subject, is stored by means of the conversion cookie. With each visit to our websites, personal data, including the IP address of the data subject's internet connection, is therefore transmitted to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may pass on this personal data collected through the technical process to third parties.

The data subject can prevent the setting of cookies by our website, as already described above, at any time by means of a corresponding setting of the internet browser used and thus permanently object to the setting of cookies. Such a setting of the internet browser used would also prevent Google from setting a conversion cookie on the data subject's information technology system. In addition, a cookie already set by Google AdWords can be deleted at any time via the internet browser or other software programs.

Furthermore, the data subject has the possibility to object to interest-based advertising by Google. To do this, the data subject must access the link www.google.de/settings/ads from each internet browser they use and make the desired settings there.

Further information and the applicable data protection provisions of Google can be accessed at https://www.google.de/intl/de/policies/privacy/.